Screen concepts

Project Daan: Generating Active Income for NGOs Leveraging New-age Financial Systems

Service Design Apr 5, 2022

The Concept

A proactive donation channel for the Gen-Z donors to give back to the underprivileged in a micro-donation format.

The service connects donors, enablers and beneficiaries and allows donors to give financial support proactively by allowing them to donate whenever they execute a digital transaction. The transactions are rounded up and stored in a digital gullak (wallet), where they are donated later to fulfil beneficiaries’ requirements through enablers. Donors can keep track of their contribution through micro-blogs regarding that requirement and can keep track of their overall impact through immediate impact data and macro statistics.

I presented the concept to the esteemed jury of IDC School of Design, IIT Bombay as my semester project. Check it out!



  • Gen-Z users: people who donate money to fulfil the needs of the beneficiaries.
  • Donate a part of their expenses to charitable causes.
  • Engage with enablers by completing beneficiary requirements.
  • Can keep track of beneficiary journeys.


  • SPOs and intermediaries that sustain beneficiaries
  • Put up beneficiary requirements on the product for donors to fulfil. Provide impact reports to donors regarding their donations.

How does it work?

A platform that allows Gen-Z donors to donate more effectively by reducing the number of decisions by providing them verified local beneficiary requirements to fulfil.

The app allows them to collect money from their daily expenses by rounding them up, and when a substantial amount of money is collected, it is automatically donated to fulfil a beneficiary requirement. The donor also gets a prompt to put money aside in the gullak for a donation whenever they make a major expenditure, to make them feel better about themselves they do a superficial expenditure. The donors can also keep track of beneficiary requirements and growth from the data provided by the enablers about all the beneficiaries. They can also keep track of the impact of their donations through statistics and infographics generated, which they can share on social media to invite more donors. The donors can also simply subscribe to an enabler/SPO by donating a fixed amount of money to that particular organisation to provide greater financial support to beneficiaries.

The SPOs, after completing the onboarding requirements, can put up individual beneficiary requirements that can be fulfilled by the donors onboarded onto the system. They can also use the platform to generate impact reports based on fulfilled beneficiary requirements to present and share with other organisations/government bodies.

How does it help?

Project Daan aims to solve the following problems

  • Allows the donors to give in the proportion to their finances.
  • Reduces the number of decisions by automating the donating process without reducing the engagement of the users in the system.
  • Provides feedback to the users by allowing them to keep track of their donations and beneficiaries that they have helped, allowing them to feel the positive emotions involved in giving.
  • Allow the donors to perceive the impact of their donations in the form of statistics like improved literacy rate, improved healthcare statistics etc.

How is it different?

  • Relies on upcoming financial tech to create a different way of donating.
  • Allows the donors to feel better about themselves whenever they are spending on superficial expenditures.
  • Gives feedback so that the users can feel engaged in the act of giving.
  • Allows donors to share their act of giving, providing them with a sense of pride and fulfilment.
  • Reduces logistics and communication costs between the donors and enablers.


After defining the broad interactions between the users in the system, I set out to build a prototype to show how the system will work. To represent the majority of the uniqueness of my proposition, I’ll represent the user journey of a donor in the system. From onboarding to engagement showing all the proposed features, I created the information architecture, user flows and final screens to demonstrate the product.

Since this is a novel way of giving and focuses on improving user engagement and their emotional investment, I paid special attention to creating these high fidelity screens.

I sketched out a rough user persona to base the design of the final interaction.

Information Architecture

Final Screens: Donors

Final Screens: Enablers

Onboarding Journey: Donors

Onboarding Journey: Enablers

Motion Prototyping: Donors

Use arrow keys to navigate through the entire journey.

Motion Prototyping: Enablers

Use arrow keys to navigate through the entire journey.

Further Work

The project aims to develop a technical MVP so that a pilot run could have been done with selected NGOs and a small number of donors to test out the novel transaction channel in the real world. Furthermore, the current system is only suitable for small-medium scale NGOs, and further work has to be done to make the system suitable for large bodies by working on the scalability of the service. Moreover, more work has to be done to include independent volunteers in the service map, and their involvement in the system has to be figured out in detail.


Rishabh Kumar k

A product-oriented and grounded approach to design to create scalable and tangible solutions for organisations.

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